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Tag Archives: Web Analytics
Understanding The ‘Fall Out’ Report in Omniture Discover
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Posted in Omniture Discover Also tagged how to, measure, omniture, omniture discover, pathing 2 Comments
Sexy Subject Lines
Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business. I recently received an email [...]
Omniture Twitter Analytics v0.4 – Tracking Multiple Keywords
Version 0.4 of the Omniture Twitter Analytics Plug-In is now available. The new version offers a simplified way of tracking multiple keywords. Tracking Multiple Keywords in v0.3 $q = “+omniture+OR+omtr+OR+adobe”; Tracking Multiple Keywords in v0.4 $q = “omniture,omtr,adobe”; You no longer are required to know the exact syntax of the Twitter search, simply add a [...]
Integrate Test & Target with Omniture SiteCatalyst
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 /* * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if [...]
Posted in Omniture Test & Target Also tagged code, how to, integration, measure, omniture, omniture discover, optimization, sitecatalyst, test & target 4 Comments
Launch Omniture Discover from the Desktop
I never use SiteCatalyst. Well, let me take that back, I use SiteCatalyst if I need to access the Admin Console and if I have SiteCatalyst open I’ll launch Discover from there because it drives me crazy to have to enter my password every time. I finally got around to making it so I can [...]
What’s your back-up plan for when Omniture becomes Adobe?
I had an interesting marketing slick in my eMail this morning from Coremetrics asking the question ‘What’s your back-up plan for when Omniture becomes Adobe?’. Maybe it’s part of being the top dog but I’ve seen companies like Coremetrics and Unica, rather than marketing their value, market against Omniture. It’s like high school all over [...]
Omniture ClickMap & s_ObjectID
I recently spoke with a friend of mine about my experience using Omniture’s ClickMap product and I thought it may be beneficial to others if I recorded my findings here. I feared the day that the executives at my company caught wind of the ClickMap tool, it was my experience when I worked at Omniture [...]
Posted in Omniture, Web Analytics Also tagged clickmap, code, corporate, how to, omniture 6 Comments
Don’t Be a Corporate Douche Bag on Twitter
Ever since Shaq And Ashton made Twitter a household name, it seems like every celebrity and business entity out there is trying to cash in on the popularity of this social networking tool. I can hear the boardroom conversations now, “shit, we just got WordPress installed because they told us we needed a blog, now [...]
Web Analytics “Experts”
Why does everyone with a WordPress blog and a Google Analytics account all of a sudden think they are experts in the field of web analytics? I have never been one to heavily self market or promote myself, so perhaps because of that choice I don’t have the right to complain, but this is my [...]
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
2012: A Lesson for Analysts