Featured Content
Podcasts
Blogs
Tag Archives: Web Analytics
Launch Omniture Discover 2.9 from the Desktop
1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it. Jason [...]
Omniture Summit 2010
Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your [...]
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea [...]
Posted in Omniture Test & Target Also tagged how to, omniture, statistics, test & target 18 Comments
Validating Page Tags with HttpFox
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, [...]
Omniture Break Even Calculator
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to celebrate [...]
Omniture ClickMap Data Accuracy
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the performance of each tool separately. I also want to be clear, that the [...]
dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)
A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of truth” model. [...]
Posted in Web Analytics Also tagged coremetrics, google analytics, measure, multiplicity, omniture 3 Comments
Yahoo Web Analytics WordPress Plug-in from Rudi Shumpert
Even for amateur blog authors, understanding your site traffic is critical to building a site that provides information and services that people are asking for. Even if you are just blogging about your kids soccer game, understanding where your traffic is coming from and what they are doing on the site can not only prove [...]
Posted in Web Analytics Also tagged code, how to, integration, measure, plug-in, yahoo web analytics 1 Comment
Don’t Hate Me Because I Worked At Omniture
Hello. My name is Jason. And it’s true, I once worked at Omniture. It was 3 years ago that I moved on from Omniture to see how things worked on the client side. The company I went to work for had zero web analytics, so I was charged with building the practice from the ground up. [...]
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Beyond Web Analytics Interview: Segmentation on Membership Sites