Tag Archives: test & target

Ad Testing Using Omniture Test & Target

By Jason Thompson | Published: January 17, 2011

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If [...]

Posted in EmptyMind TV, Omniture, Omniture Test & Target | Also tagged omniture, optimization, testing | Leave a comment

Understanding Statistical Significance with Omniture Test & Target

By Jason Thompson | Published: February 7, 2010

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea [...]

Posted in Omniture Test & Target | Also tagged how to, omniture, statistics, Web Analytics | 18 Comments

Integrate Test & Target with Omniture SiteCatalyst

By Jason Thompson | Published: December 20, 2009

Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 /* * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if [...]