Tag Archives: optimization

Ad Testing Using Omniture Test & Target

By Jason Thompson | Published: January 17, 2011

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If [...]

Posted in EmptyMind TV, Omniture, Omniture Test & Target | Also tagged omniture, test & target, testing | Leave a comment

Beyond Web Analytics Interview: Segmentation on Membership Sites

By Jason Thompson | Published: May 12, 2010

Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation. swfobject.registerObject("ssg_gplayer_object-1019-0", "9.0.0", "http://emptymind.org/wordpress/wp-content/plugins/ssg-wordpress-google-audio-player/swfobject/expressInstall.swf"); Beyond Web Analytics Episode 19 If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If [...]

Posted in Web Analytics | Also tagged omniture, omniture discover, podcast, Web Analytics | Leave a comment

Integrating Visual Website Optimizer with Omniture SiteCatalyst

By Jason Thompson | Published: March 14, 2010

If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post. Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their elegant design and [...]

Posted in Web Analytics | Also tagged integration, omniture, sitecatalyst, testing, visual website optimizer | 1 Comment

Amadesa & Omniture Integration

By Jason Thompson | Published: January 26, 2010

Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]

Posted in Omniture SiteCatalyst | Also tagged amadesa, code, how to, integration, omniture | Leave a comment

2012: A Lesson for Analysts

By Jason Thompson | Published: January 5, 2010

We tend to gravitate to the sensational, hence why nightly news shows are filled with stories of rape and murder and conspiracy, we know deep down it’s wrong, yet we can’t look away. When we get sucked into this world of mystery and intrigue, we tend to throw out logic and believe anything that is [...]

Posted in Web Analytics | Also tagged google analytics, measure, omniture, Tao of J, Web Analytics, yahoo web analytics | 1 Comment

Integrate Test & Target with Omniture SiteCatalyst

By Jason Thompson | Published: December 20, 2009

Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 /* * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if [...]