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Beyond Web Analytics Interview: Segmentation on Membership Sites
Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation. swfobject.registerObject("ssg_gplayer_object-1019-0", "9.0.0", "http://emptymind.org/wordpress/wp-content/plugins/ssg-wordpress-google-audio-player/swfobject/expressInstall.swf"); Beyond Web Analytics Episode 19 If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If [...]
Posted in Web Analytics Also tagged omniture discover, optimization, podcast, Web Analytics Leave a comment
Launch Omniture Discover 2.9 from the Desktop
1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it. Jason [...]
Integrating Visual Website Optimizer with Omniture SiteCatalyst
If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post. Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their elegant design and [...]
Posted in Web Analytics Also tagged integration, optimization, sitecatalyst, testing, visual website optimizer 1 Comment
Omniture Summit 2010
Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your [...]
10 Questions with Ben Gaines- @OmnitureCare 1.0
I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. @OmnitureCare, [...]
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea [...]
Posted in Omniture Test & Target Also tagged how to, statistics, test & target, Web Analytics 18 Comments
Validating Page Tags with HttpFox
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, [...]
Omniture Break Even Calculator
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to celebrate [...]
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Using Omniture’s Link Handler Plug-in