EmptyMind » omniture discover

Beyond Web Analytics Interview: Segmentation on Membership Sites

Jason Thompson — Wed, 12 May 2010 13:27:22 +0000

Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation.

Beyond Web Analytics Episode 19

If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen.

Jason Thompson

Jason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’

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Launch Omniture Discover 2.9 from the Desktop

Jason Thompson — Thu, 15 Apr 2010 19:28:56 +0000

1. Save the Discover JNLP file to your desktop

2. Edit the JNLP file using your favorite text editor

3. Delete the ‘token’ argument

4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password

5. Save the JNLP file. Double click your desktop icon. That is all there is to it.

Jason Thompson

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Understanding The ‘Fall Out’ Report in Omniture Discover

Jason Thompson — Tue, 29 Dec 2009 22:19:39 +0000

A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose Message’.

B. The first conversion metric is the lowest daily conversion % between the two steps, in the current reporting period.

C. The second conversion metric is the highest daily conversion % between the two steps, in the current reporting period.

D. Visit conversion rate between the two steps.

E. This is the fall-out percentage between steps.

F. This shows a ranked view of the top attrition pages between steps.

Jason Thompson

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Integrate Test & Target with Omniture SiteCatalyst

Jason Thompson — Sun, 20 Dec 2009 20:24:14 +0000

Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0

/*
* TNT Integration Plugin v1.0
*/
s.trackTNT = new Function("v", "p", "b", ""
+ "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s."
+ "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v"
+ "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;");

Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if you will require to use a Custom Link call.

Is your SiteCatalyst code block located after the last mBox call on your page?

YES! Simply add the following before you call s.t():

var tntInput = s.trackTNT();

s.eVar47 = s.tnt = tntInput;

Is your SiteCatalyst code block located before the last mBox call on your page?

YES! This will take a bit more work but, if you ask me, worth it. I have our SiteCatalyst code directly following the tag. This has greatly improved our data accuracy. Moving the code to accommodate an integration with Test & Target was simply out of the question.

To send the Test & Target information to SiteCatalyst using a Custom Link call add the following after all mBoxes on the page:

Step 3: Classify the Test & Target Campaign and Recipe ID. Omniture has a behind the scene integration to automatically classify your TnT integration. However, I have been told it is limited to one (1) report suite. I found it easy enough to simply do this myself.

Step 3a: Create a Custom Conversion variable to capture your Test & Target integration IDs

Step 3b: Classify your conversion variable to include a text based classification called ‘Treatment’

Step 3c: This part is a little hacky but hey, it works. Log into Test & Target and view your campaign. The TnT plugin will return a value like ’4503:0:0,’. To get the values hover your mouse over the preview icon for each treatment

Now, look down in your status bar and you will be able to see the values you need to write down.

Now you can compile a list of Ids and treatment names

4503:0:0, Control

4503:1:0, Improved Headline

Step 3d: Download a SAINT template for your TnT classification. Map each treatment id to your friendly treatment name. Upload.

Step 4: Create and activate a plug-in offer in Test & Target. This plug-in will pass the Test & Target identifiers to the page. For detailed instructions on creating this offer, refer to ‘Configuring the SiteCatalyst Integration’ in Test & Target online help.

Step 5: Analyze your results. Test & Target is great for giving you a dashboard view of your treatments and how each one is converting (with statistical significance). However, you still are not able to fully understand how your tests are changing user behavior inside your site. This is where SiteCatalyst and more powerfully, Discover, comes into play. Use SiteCatalyst and Discover to slice your visitor population to better understand how your Test & Target campaigns are influencing user behavior beyond the conversion check point.

And by uploading a friendly treatment name via SAINT, this job is made much easier.

Jason Thompson

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Launch Omniture Discover from the Desktop

Jason Thompson — Tue, 08 Dec 2009 20:29:15 +0000

I never use SiteCatalyst. Well, let me take that back, I use SiteCatalyst if I need to access the Admin Console and if I have SiteCatalyst open I’ll launch Discover from there because it drives me crazy to have to enter my password every time.

I finally got around to making it so I can launch Discover directly from my desktop without having to enter my password every freaking time.

1. Save the Discover JNLP file to your desktop

2. Edit the JNLP file

3. Delete the ‘token’ argument

4. Insert a ‘password’ argument and enter your password

5. Save the JNLP file. Double click your desktop icon. That is all there is to it.

Jason Thompson

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