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How Twitter Saved Qwest a Customer
For 3 days, I was unable to access my FTP server on GoDaddy and I was starting to panic. I begrudgingly reached for the phone and dialed their support number (a toll number at that). After a 15 minute wait and a 45 minute phone call, it was determined that the problem either was on [...]
Posted in Tao of J, Web Analytics Also tagged customer service, social networks, support, twitter 6 Comments
Delivering Honesty
There have been times where, I wouldn’t say I have been asked to fake the numbers but, I have felt like I needed to make my analysis support a desired outcome. As analysts we serve as independent and impartial investigators, whose goal is to deliver insight and analysis to our various customers so that they [...]
Don’t Hate Me Because I Worked At Omniture
Hello. My name is Jason. And it’s true, I once worked at Omniture. It was 3 years ago that I moved on from Omniture to see how things worked on the client side. The company I went to work for had zero web analytics, so I was charged with building the practice from the ground up. [...]
Kill the Office
Companies use office real estate as a means of maintaining a sort of social order. It doesn’t take an advanced degree in deductive logic to observe this sacred, yet often unspoken ritual. Look around, when was the last time you saw a CEO sporting a tricked out cubical? Now the social order goes something like [...]
What’s your back-up plan for when Omniture becomes Adobe?
I had an interesting marketing slick in my eMail this morning from Coremetrics asking the question ‘What’s your back-up plan for when Omniture becomes Adobe?’. Maybe it’s part of being the top dog but I’ve seen companies like Coremetrics and Unica, rather than marketing their value, market against Omniture. It’s like high school all over [...]
Omniture ClickMap & s_ObjectID
I recently spoke with a friend of mine about my experience using Omniture’s ClickMap product and I thought it may be beneficial to others if I recorded my findings here. I feared the day that the executives at my company caught wind of the ClickMap tool, it was my experience when I worked at Omniture [...]
Posted in Omniture, Web Analytics Also tagged clickmap, code, how to, omniture, Web Analytics 6 Comments
Don’t Be a Corporate Douche Bag on Twitter
Ever since Shaq And Ashton made Twitter a household name, it seems like every celebrity and business entity out there is trying to cash in on the popularity of this social networking tool. I can hear the boardroom conversations now, “shit, we just got WordPress installed because they told us we needed a blog, now [...]
Posted in Web Analytics Also tagged omniture, rant, social networks, twitter, Web Analytics 1 Comment
Web Analytics “Experts”
Why does everyone with a WordPress blog and a Google Analytics account all of a sudden think they are experts in the field of web analytics? I have never been one to heavily self market or promote myself, so perhaps because of that choice I don’t have the right to complain, but this is my [...]
Imitation Is The Best Form Of Flattery
Mine Theirs Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
Posted in Omniture, Web Analytics Also tagged application, omniture, twitter, Web Analytics Leave a comment
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Improve Your Product Through (Negative) Feedback