Referring Domains by Page & Page Views by Source (answers for @DanAdcock)

How can I see referrers to a specific page?
The first thing you will need to do is create a correlation between Page Name and Referring Domain.

1. Log into SiteCatalyst
2. Access the Report Suite Manager found under the Admin link.
3. Select the report suite(s) you want to create the correlation for.
4. Click on Edit Settings–>Traffic–>Data Correlations
5. Add a 2-Item correlation as shown:

By creating the Correlation, a reporting option will be added to both the Pages and Referring Domains reports. To view referring domains by a specific page name, run the pages report (Site Content–>Pages).

By clicking on the breakdown icon you can now access the new data correlation you created.

Select the breakdown icon next to the page for which you want to see referring domains and select Traffic Sources–>Referring Domains. This report will show you referring domains to the specific page.

*Data Correlations are not retroactive, so you will only be able to report on data going forward from the time you established the correlation.

**Data Correlations work both ways, so this correlation will allow you to break down referring domains by page name i.e. what are the most popular pages that are viewed from referring domain Google.com?

How can I see average page views per source?
Page Views per Visit is a great way to normalize site consumption for any medium. The first thing we will need is the metric ‘Page Views per Visit’. To create this new metric, we will use SiteCatalyst’s Calculated Metrics feature.

1. Log into SiteCatalyst
2. Access the Report Suite Manager found under the Admin link.
3. Select the report suite(s) you want to create the new metric for.
4. Click Edit Settings–>General–>Calculated Metrics
5. Create the new metric as shown

You will now be able to use this metric in any report where Page Views and Visits are available.

* This calculated metric is a bit tricky in that it dependent upon the metrics being available in the report. If you are using this for a traffic based report, ensure you have visits enabled for the report you wish to use this metric. If you wish to use this metric for a conversion report, ensure that you have conversion visits enabled and that you capture page views in a custom event.

** I’m sure there is a much more straightforward way to get this metric, if anyone has ideas, please post a comment on how your solution.

Jason Thompson

Jason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’

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