Web Analytics TV is a free collection of video tutorials made by and for the members of the digital measurement community. All of the tutorials are compiled via crowdsourcing. We welcome tutorials from all vendors and solutions related to Web Analytics. If you would like to help support the effort to educate the entire planet on the value of Web Analytics, please contact me via Twitter @usujason
Analysis Exchange
I am a mentor and community liaison at the Analysis Exchange. If you are a non-profit and you are looking for help with your analytics practice, then The Analysis Exchange is for you. Sign-up, find a student and a mentor, and watch your analytics practice take off.
The Johnson Foundation at Wingspread
“Excellent. Jason did a terrific job guiding the process, but let it be a learning experience for Paula and myself. For example, instead of creating the Google Analytics dashboard himself, he wrote out instructions for me to follow because I wanted to learn to do it myself. He also took the time to give my organization a road map for developing our analytics skills in the future. He worked quickly on the project, but was able to prepare us for long-term success.” (Evaluator rating: 10 out of 10)
“Jason came into the project and immediately organized a project plan along with clear deliverables for our client. Very business and goal oriented. Jason was also approachable and responsive – truly a pleasure to work with.” (Evaluator rating: 10 out of 10)
charity: water
“Jason is a consummate professional and very talented web analytics professional. He offered strong, mature guidance to our student working on this project. A pleasure to work with and real asset for the Analysis Exchange community. ” (Evaluator rating: 10 out of 10)
“Jason was a huge help in understanding the needs of the organization, and breaking it down into manageable chunks. He gave me suggestions when I got stuck, and kept us on track. I learned a great deal from him that I will be able to use in future projects.” (Evaluator rating: 10 out of 10)
charity: water (phase2)
“Jason is a passionate supporter of our cause – to the extent he was running his own fundraising campaign during this project! His enthusiasm to understand our business and digital approach gives him the know-how to be a superb mentor.” (Evaluator rating: 10 out of 10)
“With out telling me what to do, Jason encouraged me to use segmentation in my analysis. This is an area that I had not done much work in and felt that by the end of the project I had a firm grasp on the value of segmenting traffic. He also shared some insight into the tagging work he had done on his last project with charity: water which was helpful for me to see how incorrect tagging can influence traffic data.” (Evaluator rating: 10 out of 10)
Population Action International
“Jason is the learner’s mentor, if you have a chance to work with him you should do it. Besides making sure the project scope didn’t spin out of control, he came up with a way to give back to other students. We presented a larger plan where at times new students and mentors could plug into projects for the PAI, saving them money and helping students out. If you can get a chance to work with him, do it.” (Evaluator rating: 10 out of 10)
The Optimization Test Confidence Calculator uses the same underlying statistical calculations utilized by Omniture Test & Target. The idea behind the calculator is that it gives you the ability to run “what if” analysis to determine what type of volume and conversion rates you need to see in order to reach an optimal level of statistical significance. The calculator also allows you to quickly determine statistical significance for optimization tests that you run outside of a standard optimization platform, where such calculations may not be readily available to you.
The Break Even Calculator calculates the $ value of visitors at a funnel conversion event. This value is then compared before and after a site revision or marketing event.
The Twitter-Omniture plug-in is a generic plug-in based on the Twitter Integration application built by Adam Greco at Omniture. The plug-in is designed to track brand mentions on the popular social network site Twitter.
I have started working on building out a site that is dedicated to the work we are doing with the Omniture-Twitter Integration. We have branded our application “Twitter Analytics (an Omniture Plug-in)”. The product page can be found here: http://OmnitureTwitterAnalytics.com/
Omniture recently announced that “when consumers perform an organic search on Google and click on a result, rank and keyword data is now being passed to Omniture SiteCatalyst”. Although this statement is technically true, Omniture didn’t do anything new to make this happen as this information is now being passed via the Google referring URL which was already being captured by Omniture. What I expected was to see this baked into the product i.e. “lookie here, there is a new report called ‘keyword position’”, what I found is that Omniture will enable this for you if you request it.
Cool. Seems simple enough. It’s in the referring URL, why do I need Omniture to do it for me when I can easily do it myself?
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Projects
Web Analytics TV
I’ve started a new web site called Web Analytics TV.
Web Analytics TV is a free collection of video tutorials made by and for the members of the digital measurement community. All of the tutorials are compiled via crowdsourcing. We welcome tutorials from all vendors and solutions related to Web Analytics. If you would like to help support the effort to educate the entire planet on the value of Web Analytics, please contact me via Twitter @usujason
Analysis Exchange
I am a mentor and community liaison at the Analysis Exchange. If you are a non-profit and you are looking for help with your analytics practice, then The Analysis Exchange is for you. Sign-up, find a student and a mentor, and watch your analytics practice take off.
The Johnson Foundation at Wingspread
“Excellent. Jason did a terrific job guiding the process, but let it be a learning experience for Paula and myself. For example, instead of creating the Google Analytics dashboard himself, he wrote out instructions for me to follow because I wanted to learn to do it myself. He also took the time to give my organization a road map for developing our analytics skills in the future. He worked quickly on the project, but was able to prepare us for long-term success.” (Evaluator rating: 10 out of 10)
“Jason came into the project and immediately organized a project plan along with clear deliverables for our client. Very business and goal oriented. Jason was also approachable and responsive – truly a pleasure to work with.” (Evaluator rating: 10 out of 10)
charity: water
“Jason is a consummate professional and very talented web analytics professional. He offered strong, mature guidance to our student working on this project. A pleasure to work with and real asset for the Analysis Exchange community. ” (Evaluator rating: 10 out of 10)
“Jason was a huge help in understanding the needs of the organization, and breaking it down into manageable chunks. He gave me suggestions when I got stuck, and kept us on track. I learned a great deal from him that I will be able to use in future projects.” (Evaluator rating: 10 out of 10)
charity: water (phase2)
“Jason is a passionate supporter of our cause – to the extent he was running his own fundraising campaign during this project! His enthusiasm to understand our business and digital approach gives him the know-how to be a superb mentor.” (Evaluator rating: 10 out of 10)
“With out telling me what to do, Jason encouraged me to use segmentation in my analysis. This is an area that I had not done much work in and felt that by the end of the project I had a firm grasp on the value of segmenting traffic. He also shared some insight into the tagging work he had done on his last project with charity: water which was helpful for me to see how incorrect tagging can influence traffic data.” (Evaluator rating: 10 out of 10)
Population Action International
“Jason is the learner’s mentor, if you have a chance to work with him you should do it. Besides making sure the project scope didn’t spin out of control, he came up with a way to give back to other students. We presented a larger plan where at times new students and mentors could plug into projects for the PAI, saving them money and helping students out. If you can get a chance to work with him, do it.” (Evaluator rating: 10 out of 10)
Applications
Optimization Test Confidence Calculator
The Optimization Test Confidence Calculator uses the same underlying statistical calculations utilized by Omniture Test & Target. The idea behind the calculator is that it gives you the ability to run “what if” analysis to determine what type of volume and conversion rates you need to see in order to reach an optimal level of statistical significance. The calculator also allows you to quickly determine statistical significance for optimization tests that you run outside of a standard optimization platform, where such calculations may not be readily available to you.
Omniture® Break Even Calculator
The Break Even Calculator calculates the $ value of visitors at a funnel conversion event. This value is then compared before and after a site revision or marketing event.
Omniture-Twitter Integration
The Twitter-Omniture plug-in is a generic plug-in based on the Twitter Integration application built by Adam Greco at Omniture. The plug-in is designed to track brand mentions on the popular social network site Twitter.
I have started working on building out a site that is dedicated to the work we are doing with the Omniture-Twitter Integration. We have branded our application “Twitter Analytics (an Omniture Plug-in)”. The product page can be found here: http://OmnitureTwitterAnalytics.com/
Omniture-Google Keyword Position
Omniture recently announced that “when consumers perform an organic search on Google and click on a result, rank and keyword data is now being passed to Omniture SiteCatalyst”. Although this statement is technically true, Omniture didn’t do anything new to make this happen as this information is now being passed via the Google referring URL which was already being captured by Omniture. What I expected was to see this baked into the product i.e. “lookie here, there is a new report called ‘keyword position’”, what I found is that Omniture will enable this for you if you request it.
Cool. Seems simple enough. It’s in the referring URL, why do I need Omniture to do it for me when I can easily do it myself?