If you are searching for a side-by-side comparison of Google Analytics vs. Omniture, you are in way over your head. May I kindly suggest that you take a step back and read Web Analytics 2.0, this book will provide you with a solid understanding of web measurement.
I’m guessing by the time you get to the end of the book, you’ll no longer have the need to search for ‘Google Analytics vs. Omniture’.


Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
One Comment
Whew! Man when I saw the headline of this post in my RSS reader, I could not believe it.
But… you are dead on! Hopefully others will read the book and see the light!