Featured Content
Podcasts
Blogs
Category Archives: Web Analytics
Pitching or Hitting?
The following is a guest post from Dan Roden, Manager of Web Analytics at MLB.com. ————————– I have been on the baseball scene for years, since my tee ball years into college and eventually working for Major League Baseball managing their Web Analytic program. Baseball is the ultimate “stats” sport. No other sport provides its [...]
Posted in Web Analytics 1 Comment
One Drink, One Village
If each of us sacrifices just one drink on New Year’s Eve, we can reach our goal of raising $5000, enough to build a fresh water well for a village. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of [...]
Posted in Web Analytics Leave a comment
Thank You #Measure
Several months ago, due to many seemingly unrelated choices, I ended up volunteering for the Analysis Exchange where I was introduce to charity: water. Who would have envisioned that a small project to audit the Google Analytics deployment for a non-profit organization would have gotten us to where we are today? I’ll be the first [...]
Posted in Web Analytics 7 Comments
Charles, It’s Not Just For Tag Validation – Part 2
In Part 1, we reviewed how Charles can be used to swap local files with files on your production site to test changes made to your tracking code. Now, in Part 2, we will take the Map Local feature in Charles to a whole new level by mapping files that don’t yet exist on your [...]
Posted in Web Analytics 1 Comment
Charles, It’s Not Just For Tag Validation – Part 1
When I first started implementing web analytics solutions for clients, my tool of choice for peeking inside the image requests being sent to the vendor was Charles. I’ve since moved on to using httpFox as my primary page tag validation tool but Charles has other features that I just can’t live without. Map Local Here [...]
Posted in Web Analytics 2 Comments
Knowledge is Power
The decision to take my blog down for a day and to step away from Twitter was a personal choice and was not the reaction to a suggestion or request from Omniture to do so. Honestly, I was very surprised about the amount of reaction, mainly positive but some negative, that my blog post about [...]
Posted in Web Analytics 3 Comments
Omniture Tunes Out Customers With EnterpriseTV
Recently Omniture released EnterpriseTV which has been touted as “the fastest and most convienent means of learning how to use the Adobe Marketing Suite”, the problem is most customers don’t have access to it (for college sports fans in the Intermountain West, this may start to sound all too familiar). In 2006 the Mountain West [...]
Also posted in Omniture 6 Comments
SiteCatalyst Proficiency Quiz
Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
Also posted in Omniture SiteCatalyst 8 Comments
Optimization Test Confidence Calculator
I’m not sure if this calculator will be of much use to anyone but I am constantly being asked questions like “how many visitors do I need to include in my test?”, “when will I have enough conversions to make a decision on a winning treatment?”, and “what kind of conversion rate will I need [...]
Posted in Web Analytics Leave a comment
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
A Response to ‘From Database Marketing to Web Analytics’