Category Archives: Web Analytics

Omniture SiteCatalyst Paid Search Detection

In this Tutorial, I will teach you how to setup paid search detection rules in Omniture SiteCatalyst. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to [...]
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Don’t Stop Thinking About Tomorrow, Vote Analysis Exchange

The inaugural edition of the WAA Awards for Excellence is just right around the corner. If you are a member of the Web Analytics Association and you haven’t cast your vote then please consider voting for Analysis Exchange as the Most Influential Agency/Vendor. The requirements to be considered Most Influential Agency/Vendor center around the creation [...]
Also posted in Marketing | 1 Comment

Using Charles Map Local

Learn how to use the Charles Map Local function to debug client code. →Charles: Download a free trial of Charles here. →s.apl Utility Function: /* * Utility Function: apl */ s.apl=new Function("L","v","d","u","" +"var s=this,m=0;if(!L)L='';if(u){var i,n,a=s.split(L,d);for(i=0;i
Also posted in EmptyMind TV, Omniture | 6 Comments

Introducing: Web Analytics TV

What is it? Web Analytics TV is a free collection of video tutorials made by and for the members of the digital measurement community. Our goal is to create an ever expanding library of videos that span vendors and disciplines. These tutorials aren’t made by professional training organizations, they are compiled by practitioners who are [...]
Posted in Web Analytics | 3 Comments

Using Omniture’s Link Handler Plug-in

In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned /* * Plugin: linkHandler 0.5 - identify and report custom links */ s.linkHandler=new Function("p","t","" +"var s=this,h=s.p_gh(),i,l;t=t?t:'o';if(!h||(s.linkType&&(h||s.linkN" +"ame)))return '';i=h.indexOf('?');h=s.linkLeaveQueryString||i
Also posted in EmptyMind TV, Omniture, Omniture SiteCatalyst | Tagged , , , | 4 Comments

Documenting Optimization Efforts Using Omniture Test & Target

Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
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What is the Analysis Exchange?

Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
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Omniture ClientCare Stepping Up

I recently had an interaction with Omniture ClientCare that I think is worth mentioning. I had contacted ClientCare requesting instructions on how I could migrate a client’s site from using 3rd party cookies to 1st party cookies. I had followed all the steps outlined in the knowledge base to obtain the cert, create the CNames, [...]
Also posted in Omniture, Tao of J | 2 Comments

Injecting Search Keywords using Omniture Test & Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test if customizing a landing page by injecting a visitors search keywords will increase conversion rate. * For best results view in Full Screen HD Offer Code: Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. [...]
Also posted in Omniture, Omniture Test & Target | 7 Comments

Ad Testing Using Omniture Test & Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If [...]
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