Category Archives: Omniture

Launch Omniture Discover 2.9 from the Desktop

By Jason Thompson | Published: April 15, 2010

1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it. Jason [...]

Also posted in Omniture Discover | Tagged how to, omniture, omniture discover, Web Analytics | Leave a comment

Omniture Summit 2010

By Jason Thompson | Published: March 6, 2010

Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your [...]

Posted in Omniture | Tagged conference, omniture, summit 2010, Web Analytics | 1 Comment

WANTED: Additional Measurment Variables

By Jason Thompson | Published: February 17, 2010

Site measurement variables wanted! Would love to find gently used, in good condition site measurement conversion variables. If you have any that fit this description, please contact me with your asking price. Five years ago, I remember sitting around a conference room, laughing at the thought that anyone would ever need more than 20 custom [...]

Posted in Omniture | 1 Comment

Understanding Statistical Significance with Omniture Test & Target

By Jason Thompson | Published: February 7, 2010

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea [...]

Also posted in Omniture Test & Target | Tagged how to, omniture, statistics, test & target, Web Analytics | 18 Comments

Omniture Break Even Calculator

By Jason Thompson | Published: January 31, 2010

With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to celebrate [...]

Posted in Omniture | Tagged api, code, omniture, Web Analytics | 3 Comments

Omniture ClickMap Data Accuracy

By Jason Thompson | Published: January 30, 2010

I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the performance of each tool separately. I also want to be clear, that the [...]

Also posted in Omniture SiteCatalyst | Tagged click tracking, clickmap, heat map, omniture, Web Analytics | 6 Comments

Amadesa & Omniture Integration

By Jason Thompson | Published: January 26, 2010

Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]

Also posted in Omniture SiteCatalyst | Tagged amadesa, code, how to, integration, omniture, optimization | Leave a comment

Understanding The ‘Fall Out’ Report in Omniture Discover

By Jason Thompson | Published: December 29, 2009

A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]

Also posted in Omniture Discover | Tagged how to, measure, omniture, omniture discover, pathing, Web Analytics | 2 Comments

Omniture Twitter Analytics v0.4 – Tracking Multiple Keywords

By Jason Thompson | Published: December 26, 2009

Version 0.4 of the Omniture Twitter Analytics Plug-In is now available. The new version offers a simplified way of tracking multiple keywords. Tracking Multiple Keywords in v0.3 $q = “+omniture+OR+omtr+OR+adobe”; Tracking Multiple Keywords in v0.4 $q = “omniture,omtr,adobe”; You no longer are required to know the exact syntax of the Twitter search, simply add a [...]

Posted in Omniture | Tagged application, code, measure, omniture, twitter, Web Analytics | Leave a comment

Integrate Test & Target with Omniture SiteCatalyst

By Jason Thompson | Published: December 20, 2009

Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 /* * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if [...]