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Category Archives: Omniture Test & Target
Injecting Search Keywords using Omniture Test & Target
In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test if customizing a landing page by injecting a visitors search keywords will increase conversion rate. * For best results view in Full Screen HD Offer Code: Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. [...]
Also posted in Omniture, Web Analytics 7 Comments
Understanding Test & Target’s ‘Deactivating an Mbox’ Functionality
As I was browsing the July 22, 2010 Product Release Notes from Omniture (Adobe Online Marketing Suite Powered by Omniture), one line stood out from all the rest. Users with approver privileges can deactivate requests from specified mboxes, or activate previously deactivated requests. One of the biggest selling points that optimization vendors like to use [...]
Posted in Omniture Test & Target 3 Comments
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea [...]
Posted in Omniture Test & Target Tagged how to, omniture, statistics, test & target, Web Analytics 18 Comments
Integrate Test & Target with Omniture SiteCatalyst
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 /* * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if [...]
Posted in Omniture Test & Target Tagged code, how to, integration, measure, omniture, omniture discover, optimization, sitecatalyst, test & target, Web Analytics 4 Comments
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Documenting Optimization Efforts Using Omniture Test & Target