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Category Archives: Web Analytics
Custom Omniture Dashboards: Part 2 – Storing the Data
Back in April I wrote a blog post titled ‘Analytics All-Stars: Create Custom Dashboards Using APIs.’ The post described the high-level framework needed to create actionable dashboards outside of the SiteCatalyst interface. After publishing the post, I received comments from several people asking for more detailed instructions on how to create custom dashboards, so I [...]
Also posted in Omniture, Omniture SiteCatalyst Leave a comment
Omniture (Adobe) Listened and Learned
Back in December, I wrote a blog post detailing my frustration with Omniture for charging clients to access their expanded video library called Enterprise TV. Although I felt as if I had laid out a well thought out argument, many at Omniture felt differently. They felt personally attacked. They felt as if I was taking [...]
Also posted in Omniture 6 Comments
Custom Omniture Dashboards: Part 1 – Getting the Data
Back in April I wrote a blog post titled ‘Analytics All-Stars: Create Custom Dashboards Using APIs.’ The post described the high-level framework needed to create actionable dashboards outside of the SiteCatalyst interface. After publishing the post, I received comments from several people asking for more detailed instructions on how to create custom dashboards, so I [...]
Also posted in Omniture, Omniture SiteCatalyst 3 Comments
Mobcast: Valued Customer Service to Bagging Your own Groceries!
On todays show we discuss measurement as it relates to customer service and aspects of social media. Please feel free to add your thoughts and comments as we strive to make the show better every week. This week Michele Hinojosa joins us….. so that makes things better already! Direct Download Link Podcast RSS Feed Segment [...]
Also posted in Marketing, Social Media Leave a comment
Analytics and Social within the organization, a mystery yet to be solved?
Wow, today’s podcast reached pretty deep into organizational structure, the value of data, social media integration, proof of value case studies and more! We really could have broke this up into a few Mob Casts! Find the show notes below for a snapshot of the show: Direct Download Link 1:00 min: Social Media & Web [...]
Also posted in Marketing 2 Comments
The Measure MobCast
I’ve recently begun a new project, with a couple other buddies of mine, called the Measure MobCast. It’s a weekly podcast covering everything from traditional web analytics to marketing to social media and everything inbetween. The first two episodes of the podcast are already out: Influence, Lame Buzzword or Qualitative Metric? “On the inaugural launch [...]
Also posted in Marketing, Social Media Leave a comment
Analytics All-Stars: Create Custom Dashboards Using APIs
At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. In the break-out session, I talked about how you can make use of APIs to create custom dashboards that drive action. One universal truth I have discovered, after working with many different companies to optimize their analytics practice, is that [...]
Posted in Web Analytics 6 Comments
Analytics All-Stars: Think Before You Code
At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. One of the topics I covered in the break-out session was centered around the key things that should be done before you begin deploying tracking code. Getting access to a new analytics package is like unwrapping that shiny birthday present [...]
Posted in Web Analytics Leave a comment
Facebook Insights for Websites
Learn how to enable Facebook Insights for your site or blog. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter [...]
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Guest Post: Thoughts on Teaching Passion