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Analytics and Social within the organization, a mystery yet to be solved?
Wow, today’s podcast reached pretty deep into organizational structure, the value of data, social media integration, proof of value case studies and more! We really could have broke this up into a few Mob Casts! Find the show notes below for a snapshot of the show: Direct Download Link 1:00 min: Social Media & Web [...]
Also posted in Web Analytics 2 Comments
The Measure MobCast
I’ve recently begun a new project, with a couple other buddies of mine, called the Measure MobCast. It’s a weekly podcast covering everything from traditional web analytics to marketing to social media and everything inbetween. The first two episodes of the podcast are already out: Influence, Lame Buzzword or Qualitative Metric? “On the inaugural launch [...]
Also posted in Social Media, Web Analytics Leave a comment
Don’t Stop Thinking About Tomorrow, Vote Analysis Exchange
The inaugural edition of the WAA Awards for Excellence is just right around the corner. If you are a member of the Web Analytics Association and you haven’t cast your vote then please consider voting for Analysis Exchange as the Most Influential Agency/Vendor. The requirements to be considered Most Influential Agency/Vendor center around the creation [...]
Also posted in Web Analytics 1 Comment
Sexy Subject Lines
Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business. I recently received an email [...]
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Mobcast: Valued Customer Service to Bagging Your own Groceries!