Call me a sentimental geek (apologies Ryan Adams), call me naive, but I miss the Omniture I used to know. I understand things change and that clinging only brings suffering but why kill off a brand that worked so hard to establish itself?
Each day that goes by, I see Adobe bastardizing the Omniture brand more and more. I’ve never run a successful business, I’ve never been asked to sit on any board of directors, so I’m probably not qualified to question the decisions of a large multi-national company but I am. Why Adobe, why are you doing this?
In our small, niche community, Omniture is the brand, and that brand bleeds GREEN. Now I see disjointed conversations on Twitter like “can you help me with Adobe, I mean Omniture, I mean Adobe SiteCatalyst by Omniture?” I feel absolutely no connection with Adobe. We don’t own Adobe but we sure feel like we own Omniture.
In my uneducated and inexperienced opinion, Adobe is alienating a key and somewhat powerful core of Omniture evangelists in order to appeal to the masses.
For me, I pledge to stand strong and resist Adobe’s effort to erase Omniture from the history books.
Who is with me? Drop a simple comment with your feedback, share this link with your friends, spread the word. Adobe may not care about us and what we think but we must try. I will personally deliver all of the feedback gathered here to Omniture, an Adobe Business Unit, HQ.
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
6 Comments
When Adobe bought Macromedia, they had a much bigger brand than Omniture does. That didn’t stop Adobe from phasing out that brand and some of their products.
I’m thinking that it is time to join the blue team!
With Google and Yahoo buying up smaller vendors and then more recently Omniture and Core being bought up by larger corporations, is WT next on the auction block? Or does WT want to stay smaller and thus more agile?
We were approached by the companies that bought Omni and Core. But, we went through an acquisition at the beginning of this decade and it didn’t go well for us. A lot of the same things that Omni is going through now is the fate we suffered at the hands of NetIQ. Many people are being replaced by Adobe personnel, top management and sales people are leaving, and the brand is being reduced to an ingredient brand. Even after we were bought out of NetIQ by Francisco Partners, it took us a few years to recover. Now that we’re healthy again, we believe there is a bigger opportunity for us to focus on the next wave of innovation online: social and mobile. We’re on a growth plan to more than double our revenue in a few years. After we reach that goal it might be time to entertain acquisitions offers. It might also be time to do some more acquisitions of our own.
We’re also looking at which analytics acquisitions have gone well. Urchin is the shining example. It was successful because Google had a large ad inventory they needed to validate vs. a software company wanting to build out it’s portfolio.
Agreed! Bring back the Green!
Long Live the Green!
Your post made me re-visit my old “Acquisition” blog post from last year. Check out point #9…
http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/09/15/the-acquisition/