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Author Archives: Jason Thompson
Custom Omniture Dashboards: Part 1 – Getting the Data
Back in April I wrote a blog post titled ‘Analytics All-Stars: Create Custom Dashboards Using APIs.’ The post described the high-level framework needed to create actionable dashboards outside of the SiteCatalyst interface. After publishing the post, I received comments from several people asking for more detailed instructions on how to create custom dashboards, so I [...]
Posted in Omniture, Omniture SiteCatalyst, Web Analytics 3 Comments
Failure is an opportunity
Failure is an opportunity. If you blame someone else, there is no end to the blame. Therefore the Master fulfills her own obligations and corrects her own mistakes. She does what she needs to do and demands nothing of others. ~Tao Te Ching Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. [...]
Posted in Tao of J Leave a comment
Mobcast: Valued Customer Service to Bagging Your own Groceries!
On todays show we discuss measurement as it relates to customer service and aspects of social media. Please feel free to add your thoughts and comments as we strive to make the show better every week. This week Michele Hinojosa joins us….. so that makes things better already! Direct Download Link Podcast RSS Feed Segment [...]
Posted in Marketing, Social Media, Web Analytics Leave a comment
Analytics and Social within the organization, a mystery yet to be solved?
Wow, today’s podcast reached pretty deep into organizational structure, the value of data, social media integration, proof of value case studies and more! We really could have broke this up into a few Mob Casts! Find the show notes below for a snapshot of the show: Direct Download Link 1:00 min: Social Media & Web [...]
Posted in Marketing, Web Analytics 2 Comments
The Measure MobCast
I’ve recently begun a new project, with a couple other buddies of mine, called the Measure MobCast. It’s a weekly podcast covering everything from traditional web analytics to marketing to social media and everything inbetween. The first two episodes of the podcast are already out: Influence, Lame Buzzword or Qualitative Metric? “On the inaugural launch [...]
Posted in Marketing, Social Media, Web Analytics Leave a comment
Don’t Track Me, Dude!
All of us have opted-in to being tracked for an eternity. This opt-in decision was made for us the moment our parent’s decided to have sex or perhaps even earlier at the time of the Big Bang. Before you completely write this idea off as far fetched, give me a moment to try to explain. [...]
Posted in Tao of J 3 Comments
Social Media Isn’t a Marketing Channel, Don’t Measure It Like One
Just because you “can’t allocate revenue” to each Social Media interaction, doesn’t mean you shouldn’t be there. Social Media is just another location where your customers may or may not be. If they are there, then you should be there. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are [...]
Posted in Tao of J 2 Comments
Analytics All-Stars: Create Custom Dashboards Using APIs
At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. In the break-out session, I talked about how you can make use of APIs to create custom dashboards that drive action. One universal truth I have discovered, after working with many different companies to optimize their analytics practice, is that [...]
Posted in Web Analytics 6 Comments
Analytics All-Stars: Think Before You Code
At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. One of the topics I covered in the break-out session was centered around the key things that should be done before you begin deploying tracking code. Getting access to a new analytics package is like unwrapping that shiny birthday present [...]
Posted in Web Analytics Leave a comment
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
#Measure Plaque for charity: water Project