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Author Archives: Jason Thompson
You Are Making A Difference
There seems to be a popular sermon going around that if you aren’t constantly climbing your way up the corporate ladder, then you don’t have any real influence and you aren’t able to effect change. Bullshit! It is often those leaders who don’t hold the official title that are impacting the most change in organizations. [...]
Posted in Tao of J Leave a comment
Standards Belong to the Community
This week Eric Peterson published a blog post titled ‘Finally! Standards Come to Web Analytics.’ I am very appreciative of Eric generating much needed debate about this extremely important topic because if we don’t do something ourselves, the standards will be dictated to us, and I don’t think any of us want. Eric says that [...]
Posted in Tao of J 3 Comments
Guest Post: Thoughts on Teaching Passion
I am very honored to present this guest post, written by Jennifer Day, on the subject of passion. This is a great read, thanks for the contribution, Jennifer. ————- Some time ago Rudi Shumpert posed a question on Twitter: “How do you teach passion?” He received many responses, but most said about the same as [...]
Posted in Web Analytics 2 Comments
Free is NEVER Free, Cheap is NEVER Cheap
A discussion on the importance of understanding total cost of ownership. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter [...]
Posted in Tao of J Leave a comment
When you make a promise, keep it!
Read The Cowboy Code here. Jason ThompsonJason is the Sr. Director of Community Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
Custom Omniture Dashboards: Part 2 – Storing the Data
Back in April I wrote a blog post titled ‘Analytics All-Stars: Create Custom Dashboards Using APIs.’ The post described the high-level framework needed to create actionable dashboards outside of the SiteCatalyst interface. After publishing the post, I received comments from several people asking for more detailed instructions on how to create custom dashboards, so I [...]
Posted in Omniture, Omniture SiteCatalyst, Web Analytics Leave a comment
Customer Service Sucks!
That’s right, most of the so called “customer service” you are receiving, most likely sucks. This weekend, my grandparents asked me to accompany them while they purchased a new car. My grandma insisted that they stay local,”I want to buy from one of dealers in this town because I know them and they will take care of me.” I found [...]
Posted in Uncategorized 2 Comments
Omniture (Adobe) Listened and Learned
Back in December, I wrote a blog post detailing my frustration with Omniture for charging clients to access their expanded video library called Enterprise TV. Although I felt as if I had laid out a well thought out argument, many at Omniture felt differently. They felt personally attacked. They felt as if I was taking [...]
Posted in Omniture 6 Comments
Life Lessons from my Best Friend
I’m a pretty private person. One of my mom’s greatest fears is that I will move to the mountains and become a hermit. But today, I feel like I just need to share this story. For 6 years, our family struggled with infertility issues, which resulted in at least 4 miscarriages. When I couldn’t have [...]
Posted in Tao of J 3 Comments
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Start Falling On Your Ass